DPRK Restaurant, Art Gallery and
Tourism Promotion Office
This proposal has been prepared by the DPRK Business Review which you are encouraged to contact for more information about this project.
The Democratic People’s
Republic of Korea (‘North Korea’ or ‘DPRK’) has remained largely
isolated from the rest of the world for more than half a century.
Whilst the primary culture of
the DPRK remains quintessentially Korean, under the leadership of President
Kim Il Sung and General Kim Jong Il the country has developed its own unique
cultural and artistic characteristics that are of great interest to outsiders,
especially as the DPRK remains one of the few countries to survive the
downfall of the former Soviet bloc.
Essentially the facility will
be a celebration of DPRK food and culture, whilst at the same time promoting
DPRK tourism and art. Profit will be derived from three main sources: sales of
food and beverages, sales of authentic DPRK art and commissions on sales of
travel packages to the DPRK.
The objective is to have all
operations in the one location, so that each component draws the customer into
a relationship with another component. For
example, a person who initially plans to dine at the restaurant may also
enquire about a holiday to the DPRK and purchase some art.
Another person who visits the travel office may also stop and have a
The multi-faceted operation also allows it to be promoted and marketed in various ways, for example in local travel publications and to the arts community.
Ideally located in an area frequented by western, South Korean and Japanese tourists, in either a popular bar and restaurant district or in a four or five star hotel. The location must also be popular with local residents.
Modelled on other DPRK-owned
and operated restaurants abroad, for example the Moran Restaurant in Beijing
and the Taedonggang Restaurant in Ho Chi Minh City
Traditional Korean food
prepared by imported DPRK chefs
Korean food is generally spicy
and chili-based, appealing to South-east Asian tastes
Imported DPRK waitresses
wearing traditional Korean dress
traditional song and dance routines, e.g. ‘Arirang’, a traditional song
popular in both north and south Korea
Decorated with DPRK art and
ceramics – for sale through the art gallery
Traditional Korean art such as
ceramics, oil paintings, Korean ink, embroidery and woodblock
Modelled on the Pyongyang Art
Studio in Beijing
Art can be shipped directly
from DPRK via DHL
Promoting tourism to the DPRK
Making travel arrangements to
the DPRK – flights, trains, hotels, guides, etc.
Facilitating visa applications
50% (approx.) – DPRK
partner(s), and/or a DPRK individual or organization experienced in operating a
DPRK restaurant abroad
50% (approx.) – overseas
partner(s), including an experienced local restauranteur in the host city and
possibly an individual or organization experienced in facilitating western
tourism to the DPRK and/or an individual or organization experienced in
facilitating art exports from the DPRK
Local people – middle to
Western expatriate workers and
· South Korean and Japanese tourists and businesspeople
Source: (Sept.10, 2004 KOTRA-North Korea Team, Koo Kyung-hee)
It was confirmed that a North Korean restaurant opened
in October of last year, 2003, in Ho Chi Minh city, Vietnam, has been in
The “Pyongyang Daedonggang Restaurant” located in
Ho Tung Mau, in the downtown area of Ho Chi Minh city has about 14 employees,
not counting the president.
The restaurant is open seven days a week with no
holidays from 10:00 a.m. in the morning till 2:00 p.m. in the afternoon and from
5:00 p.m. in the afternoon till 10:00 p.m. in the evening, with its main
customers being Korean and Japanese residents in Ho Chi Minh city and Korean
tourists. The eatery serves North Korean specialty dishes such as dumplings,
iced noodles, mung-bean pancakes and crab broth, along with such meals as roast
meat, seasoned squids and roast eels to suit the Korean and Japanese tourists’
The restaurant, which is 100% invested in by the Korea
International Travel Co. of North Korea, got an approval to be established under
the name of the “Pyongyang Daedonggang Restaurant” in May of 2003. The
company’s investment is about US$100,000.
However, the foreign investment law in Vietnam does
not allow foreigners to invest in restaurants, a kind of general retail
business. So, it is guessed that the NK’s restaurant got an approval as a food
Interior of the Taedonggang Restaurant
(Ho Chi Mihn City)
Waitresses singing at the Taedonggang Restaurant
(Ho Chi Mihn City)
* This Preliminary Concept Proposal has been prepared by the DPRK Business Review which you are encouraged to contact for more information about this project.
If you need more information about the business opportunities offered by North Korea,
please contact us using the following address: LJinfo@narod.ru